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Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising

Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 33-34

Persistent link: https://www.econbiz.de/10010370715

Unmasking the ambushers : conceptual framework and empirical evidence

Mazodier, Marc; Quester, Pascale; Chandon, Jean-Louis - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 192-214

Persistent link: https://www.econbiz.de/10009514308

Why advertisers should embrace event typicality and maximize leveraging of major events

Carrillat, François A.; Mazodier, Marc; Eckert, Christine - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1585-1607

Persistent link: https://www.econbiz.de/10015192942

Which sport sponsorships most impact sponsor CSR image?

Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815

Persistent link: https://www.econbiz.de/10011529666

Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective

Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D. - In: Journal of marketing research : JMR 55 (2018) 2, pp. 265-276

Persistent link: https://www.econbiz.de/10011845010

The color of support : the effect of sponsor-team visual congruence on sponsorship performance

Henderson, Conor M.; Mazodier, Marc; Sundar, Aparna - In: Journal of marketing 83 (2019) 3, pp. 50-71

Persistent link: https://www.econbiz.de/10012175992

Unmasking the Ambushers : Conceptual Framework and Empirical Evidence

Mazodier, Marc; Quester, Pascale G.; Chandon, Jean-Louis - 2013

Purpose: Sport events organizers have recently undertaken to disclose to the general public instances where firms have conspired to ambush the official sponsors. In doing so, they have sought to sensitise audiences to sponsors’ valuable contribution. However, what is the effect of such...

Persistent link: https://www.econbiz.de/10014152681

Emotions and sponsorship : a key to global effectiveness? ; a comparative study of Australia and France

Bal, Charles; Quester, Pascale; Plewa, Carolin - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10003943900

Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children

Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789

Persistent link: https://www.econbiz.de/10011970118

Specificity of CSR ties that (un)bind brand attachment

Romano, Fernanda M.; Devine, Alua; Tarabashkina, Liudmila; … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 71-80

Persistent link: https://www.econbiz.de/10014228878