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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
91
Konsumentenverhalten
90
Werbewirkung
63
Theorie
48
Theory
48
Advertising
36
Deutschland
34
Germany
34
Werbung
34
Brand image
26
Markenimage
26
Marketing management
19
Marketingmanagement
19
Brand
16
Markenartikel
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Marktforschung
16
Market research
14
Brand management
13
Experiment
13
Markenführung
13
Beziehungsmarketing
12
Marketing
12
Relationship marketing
12
Emotion
10
Innovation
9
Preismanagement
9
Pricing strategy
9
Psychology of advertising
9
Werbepsychologie
9
Consumer goods marketing
8
Konsumgütermarketing
8
Marketing theory
8
Marketingtheorie
8
Präferenztheorie
8
Theory of preferences
8
Advertising planning
7
Estimation
7
Lieferantenmanagement
7
Product management
7
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63
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13
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5
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36
German
27
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Gierl, Heribert
59
Hüttl-Maack, Verena
7
Bambauer, Silke
5
Bombe, Sandra
4
Großmann, Tina
4
Thomas, Stefan
4
Praxmarer-Carus, Sandra
3
Reich, Sandra
3
Daume, Jana
2
Haltmayer, Vanessa
2
Heberle, Antonia
2
Högl, Siegfried
2
Koncz, Julia
2
Meyer, Susanna
2
Pappenheim, Christina
2
Satzinger, Michaela
2
Schweidler, Janine
2
Bambauer-Sachse, Silke
1
Brauckmann, Nadine
1
Eleftheriadou, Christina
1
Gatter, M. Shirin
1
Helm, Roland
1
Keller, Barbara
1
Neef, Nicolas Eric
1
Oefele, Franziska
1
Otto, Siegmar
1
Pagel, Sabine
1
Saile, Katharina S.
1
Schneider, Tanja
1
Sedghi, Tara
1
Spies, Marie
1
Steinhart, Tanja
1
Stiegelmayr, Karin
1
Stock, Carolin
1
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Marketing : ZFP ; journal of research and management
16
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
Bridging the gap between advertising academia and practice
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
2
Der Markt : international journal of marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of marketing : IJM ; formerly Der Markt
2
Journal für Betriebswirtschaft : management review quarterly
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
63
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1
Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Current insights and future trends : [extended versions …
,
(pp. 29-42)
.
2012
Persistent link: https://www.econbiz.de/10009748179
Saved in:
2
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
3
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
4
Speaking green : expressing a message in a foreign language fosters consumers' pro-environmental choices
Saile, Katharina S.
;
Neef, Nicolas Eric
;
Hüttl-Maack, …
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10015194215
Saved in:
5
How money priming affects consumers in an advertising context : the role of product conspicuousness and consumers' signalling needs
Hüttl-Maack, Verena
;
Gatter, M. Shirin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 705-723
Persistent link: https://www.econbiz.de/10011799702
Saved in:
6
Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Daume, Jana
;
Hüttl-Maack, Verena
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 307-328
Persistent link: https://www.econbiz.de/10012200483
Saved in:
7
Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena
;
Sedghi, Tara
;
Daume, Jana
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10014470733
Saved in:
8
Die Rolle guter Argumente in der Werbung mit prominenten Testimonials
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
57
(
2003
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10001751684
Saved in:
9
Überzeugungswirkung von Humor als Stilmittel in der Werbung
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10003442817
Saved in:
10
Prominente als Modelle in der Werbung
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003502699
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