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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin; Jin, Liyin; Xu, Qian - In: Psychology & marketing 39 (2022) 2, pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
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Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin; Wang, Yajin; Zhang, Ying - In: Journal of marketing 87 (2023) 5, pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
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Consumer response toward sexual advertisements in the context of access-based consumption
Liang, Yongheng; Wu, Xiaoyue; Su, Yi; Jin, Liyin - In: Journal of advertising 52 (2023) 3, pp. 423-438
Persistent link: https://www.econbiz.de/10014305458
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The interaction of clothing design factors : how to attract consumers' visual attention and enhance emotional experience
Mo, Xiaohong; Yang, Xian; Hu, Bin - In: Journal of fashion marketing and management 27 (2023) 2, pp. 220-240
Persistent link: https://www.econbiz.de/10014288872