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Defining event marketing as engagement-driven marketing communication
Setiawan, Romi; Wibisono, Dermawan; Purwanegara, … - In: Gadjah Mada international journal of business 24 (2022) 2, pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
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The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah; Wulandari, Nuri; Nasution, Reza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
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Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari; Arnita, Devi; Azzahra, Dwine Fatimah - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
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The role of threat-based awe and construal level in charitable advertising
Septianto, Felix; Nasution, Reza Ashari; Arnita, Devi; … - In: European journal of marketing 56 (2022) 5, pp. 1532-1555
Persistent link: https://www.econbiz.de/10013350975
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The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya; Septianto, Felix; Nasution, Reza Ashari - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495