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Do we love celebrity endorsers? : the joint impacts of consumers' need for status, celebrity’s star power and image congruence on celebrity endorsement effectiveness
Yang, Wan; Zhang, Lu; Wei, Wei; Yoo, Myongjee; … - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2183-2198
Persistent link: https://www.econbiz.de/10015053327
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Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi; Hwang, Yoo Hee; Mattila, Anna S. - In: International journal of hospitality management 97 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa; Casado-Díaz, Ana B.; Mattila, Anna S. - In: Journal of business research : JBR 68 (2015) 7, pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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Does advertising spending improve sales performance?
Assaf, A. Georges; Josiassen, Alexander; Mattila, Anna S.; … - In: International journal of hospitality management 48 (2015), pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
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Selling painful yet pleasurable service offerings : an examination of hedonic appeals
Liu, Qing; Mattila, Anna S.; Bolton, Lisa E. - In: Journal of service research : JSR 21 (2018) 3, pp. 336-352
Persistent link: https://www.econbiz.de/10011916517
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Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 60 (2017), pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
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The impact of fellow consumers’ presence, appeal type, and action observability on consumers’ donation behaviors
Wu, Luorong; Gao, Yixing; Mattila, Anna S. - In: Cornell hospitality quarterly : CQ 58 (2017) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10011731140
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The role of dialecticism and reviewer expertise in consumer responses to mixed reviews
Hwang, Yoo Hee; Choi, Sungwoo; Mattila, Anna S. - In: International journal of hospitality management 69 (2018), pp. 49-55
Persistent link: https://www.econbiz.de/10011821819
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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing; Wu, Luorong; Shin, Joongwon; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 5, pp. 761-779
Persistent link: https://www.econbiz.de/10012230370