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Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!
Theodorakis, Ioannis G.
;
Koritos, Christos
- In:
Breaking new ground in theory and practice
,
(pp. 475-492)
.
2011
Persistent link: https://www.econbiz.de/10009380988
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Rhetorical maneuvers in a controversial tide : assessing the boundaries of advertising rhetoric
Theodorakis, Ioannis G.
;
Koritos, Christos
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10010503343
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