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~subject:"Advertising effects"
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Advertising effects
Sport
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Sports
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Consumer behaviour
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Sportmarketing
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Sports marketing
18
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United States
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Brand management
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Ball game
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Heere, Bob
5
Ballouli, Khalid
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Fairchild, Amanda
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Hwang, Yongjin
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Lee, Seunghwan
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Lu, Qiulin
1
Meng, Fang
1
Mihalik, Brian J.
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Reifurth, Katherine R. N.
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So, Kevin
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Yoshida, Masayuki
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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1
Sport marketing in Asia : exploring trends and issues in the 21st century
Yoshida, Masayuki
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 207-213
Persistent link: https://www.econbiz.de/10011415219
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2
Media effect on resident attitudes toward an Olympic bid
Lu, Qiulin
;
Mihalik, Brian J.
;
Heere, Bob
;
Meng, Fang
; …
- In:
Tourism management perspectives : TMP
29
(
2019
),
pp. 66-75
Persistent link: https://www.econbiz.de/10011998089
Saved in:
3
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
4
Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R. N.
;
Wear, Henry T.
;
Heere, Bob
- In:
Sport management review
23
(
2020
)
3
,
pp. 428-442
Persistent link: https://www.econbiz.de/10012295893
Saved in:
5
Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Lee, Seunghwan
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10012173519
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