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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
28
Markenführung
28
Brand
15
Markenartikel
15
Beziehungsmarketing
14
Relationship marketing
14
Brand image
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Markenimage
13
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13
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10
Marketingmanagement
10
Advertising
9
Customer integration
9
Kundenintegration
9
Werbung
9
USA
8
United States
7
Marktforschung
6
Social Web
5
Social web
5
Communication media
4
Decision
4
Entscheidung
4
Internet marketing
4
Kommunikationsmedien
4
Market research
4
Marketing
4
Media usage
4
Mediennutzung
4
Online-Marketing
4
Target group
4
Vereinigte Staaten
4
Zielgruppe
4
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
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Calder, Bobby J.
10
Malthouse, Edward C.
7
Sternthal, Brian
3
Isaac, Mathew S.
2
Lee, Angela Y.
1
Rucker, Dereck D.
1
Schaedel, Ute
1
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J. L. Kellogg Graduate School of Management
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Consumer psychology review
1
Cutting edge international research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kellogg on advertising & media : the Kellogg School of Management
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
The handbook of communication engagement
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ECONIS (ZBW)
13
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Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
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2
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
Saved in:
3
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
Saved in:
4
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
5
Media engagement
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 253-291)
.
2009
Persistent link: https://www.econbiz.de/10003771420
Saved in:
6
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
7
Media engagement and advertising : transportation, matching, transference and intrusion
Wang, Jing
;
Calder, Bobby J.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 546-555
Persistent link: https://www.econbiz.de/10003884471
Saved in:
8
How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.
;
Isaac, Mathew S.
;
Malthouse, Edward C.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
Saved in:
9
From advertising to engagement
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
The handbook of communication engagement
,
(pp. 411-420)
.
2018
Persistent link: https://www.econbiz.de/10011871822
Saved in:
10
Thirty years of persuasion knowledge research: From demonstrating effects to building theory to increasing applicability
Isaac, Mathew S.
;
Calder, Bobby J.
- In:
Consumer psychology review
8
(
2025
),
pp. 3-14
Persistent link: https://www.econbiz.de/10015327699
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