The authors employ and compare recently developed meta-analysis methods to better correct for misspecification, aggregation, publication, and selection bias, which frequently plague meta-analyses and are often misunderstood. They apply these methods in a new meta-analysis of advertising...

This research compares three strategies that ads can use to convey which product and brand they promote, and it tests how these affect consumer evaluation and the resulting attitudes towards the ad and brand, under exposure durations that range from brief to long. Upfront ads immediately convey...