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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
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Mind the fake reviews! : protecting consumers from deception through persuasion knowledge acquisition
Costa Filho, Murilo Carrazedo; Rafael, Diego Nogueira; … - In: Journal of business research : JBR 156 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013534273
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When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
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Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira; Barros, Lucia S. G.; Peixoto, … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 141-158
Persistent link: https://www.econbiz.de/10013397510