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Advertising effects
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Incivility in political advertisements : a look at the 2012 US presidential election
Hill, Ronald Paul
;
Capella, Michael
;
Cho, Yoon-Na
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 812-829
Persistent link: https://www.econbiz.de/10011547833
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2
Death primes in advertisements : how international advertisers can ensure their message is effective
Minton, Elizabeth A.
;
Park, Heejung
;
Spielmann, Nathalie
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1143-1177
Persistent link: https://www.econbiz.de/10013362130
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3
Representing another nation : the influence of foreign citizen ambassadors on product evaluations
Spielmann, Nathalie
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 409-419
Persistent link: https://www.econbiz.de/10012417362
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4
The influence of consumer religiosity on responses to rational and emotional ad appeals
Cabano, Frank Gregory
;
Minton, Elizabeth A.
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 185-201
Persistent link: https://www.econbiz.de/10013502471
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5
In advertising we trust : religiosity's influence on marketplace and relational trust
Minton, Elizabeth A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 403-414
Persistent link: https://www.econbiz.de/10011410188
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6
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
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7
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
Saved in:
8
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 61-76)
.
2014
Persistent link: https://www.econbiz.de/10010399383
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