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Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin; Li, Xinmai; Wu, Banggang; Zhou, Liying; … - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
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How influencers can enhance consumer responses by value co-creation
Zhang, Jin; Cai, Lingkui; Zheng, Xiaoying - In: European journal of marketing 58 (2024) 11, pp. 2566-2595
Persistent link: https://www.econbiz.de/10015198435
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Event-marketing and advertising expenditures : the differential effects on brand value and company revenue
Liu, Lei; Zhang, Jin; Keh, Hean Tat - In: Journal of advertising research 58 (2018) 4, pp. 464-475
Persistent link: https://www.econbiz.de/10011966630
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Finding competitive keywords from query logs to enhance search engine advertising
Qiao, Dandan; Zhang, Jin; Wei, Qiang; Chen, Guoqing - In: Information & management : the internat. journal of … 54 (2017) 4, pp. 531-543
Persistent link: https://www.econbiz.de/10011719982
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The effect of image enhancement on influencer's product recommendation effectiveness : the roles of perceived influencer authenticity and post type
Zhang, Yajun; Shao, Zhuoyan; Zhang, Jin; Wu, Banggang; … - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 166-181
Persistent link: https://www.econbiz.de/10014521166
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I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin; Xu, Xiaobing; Keh, Hean Tat - In: Journal of business research : JBR 139 (2022), pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
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Does your company have the right influencer? : influencer type and tourism brand personality
Zhang, Jin; Shao, Zhuoyan; Wang, Kui - In: Tourism management : research, policies, practice 107 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015334588