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Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif; Franck, Egon; Nüesch, Stephan - In: Journal of sports economics 9 (2008) 3, pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
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Lokalmatadore und Superstars : eine empirische Analyse des Stareffekts in der deutschen Bundesliga
Brandes, Leif; Franck, Egon; Nüesch, Stephan - In: Qualitätsmanagement im Sport : Beiträge des 5. …, (pp. 25-34). 2007
Persistent link: https://www.econbiz.de/10003735238
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Death-related publicity as informational advertising : evidence from the music industry
Brandes, Leif; Nüesch, Stephan; Franck, Egon - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 143-157
Persistent link: https://www.econbiz.de/10011445962