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Advertising effects
Consumer behaviour
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USA
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Brand image
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Brand management
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Freling, Traci H.
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Moulard, Julie Guidry
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Folse, Judith Anne Garretson
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Hamilton Rice, Dan
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Henard, David H.
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Kim, Jin-woo
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Psychology & marketing
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ECONIS (ZBW)
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Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson
;
Moulard, Julie Guidry
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
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2
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
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3
When consensus counts : exploring the impact of consensus claims in advertising
Freling, Traci H.
;
Dacin, Peter A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003981570
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4
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
5
When not to accentuate the positive: Re-examining valence effects in attribute framing
Freling, Traci H.
;
Vincent, Leslie H.
;
Henard, David H.
- In:
Organizational behavior and human decision processes : …
124
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010402089
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