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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
47
Konsumentenverhalten
41
Advertising
25
China
20
Malaysia
19
Werbung
16
Werbewirkung
15
Cultural identity
12
Kulturelle Identität
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10
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9
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Pakistan
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Customer satisfaction
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Fam, Kim-Shyan
7
Waller, David S.
6
Waller, David
4
Butt, Muhammad Mohsin
2
De Run, Ernest Cyril
2
Deshpande, Sameer
2
Erdogan, B. Zafer
2
Lanasier, Evi V.
2
Noguti, Valeria
2
Fon Sim Ong
1
Goodall, Stephen
1
Grohs, Reinhard
1
Hui Yin Jong
1
Insch, Andrea
1
Józsa, László
1
Krisjanous, Jayne
1
Massey, Graham R.
1
Street, Deborah
1
Viney, Rosalie
1
Wang, Paul
1
Wang, Zehua
1
Yang, Zhilin
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Zhao, Fei-Li
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Health marketing quarterly
1
International journal of Chinese culture and management : IJCCM
1
Journal of Asia Pacific business
1
Journal of Islamic marketing : JIMA
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril
;
Butt, Muhammad Mohsin
;
Fam, Kim-Shyan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10003982693
Saved in:
2
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim-Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
3
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim-Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
Saved in:
4
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
5
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim-Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
6
Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László
;
Insch, Andrea
;
Krisjanous, Jayne
; …
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 594-603
Persistent link: https://www.econbiz.de/10008772823
Saved in:
7
Special issue: Advertising and promotion in "new" Asia
Fam, Kim-Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
8
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
9
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
10
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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