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Measuring interactive marketing communication : conceptual foundations and empirical operationalizations

Stewart, David W.; Pavlou, Paul A. - In: Internet advertising : theory and research, (pp. 225-257). 2007

Persistent link: https://www.econbiz.de/10003530851

Master of marketing measurement : Margaret Henderson Blair on marketing accountability

Blair, Margaret Henderson - 2021

Persistent link: https://www.econbiz.de/10012321737

Winning the Advertising Game : Lessons from the Super Bowl Ad Champions

Raithel, Sascha; Taylor, Charles Raymond; Stewart, David W. - 2025

1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad...

Persistent link: https://www.econbiz.de/10015186144

Message and media : the future of advertising research and practice in a digital environment

Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849

Persistent link: https://www.econbiz.de/10013209442

A persuasive-based latent class segmentation analysis of luxury brand websites

Díaz, Estrella; Martín-Consuegra, David; Estelami, Hooman - In: Electronic commerce research 16 (2016) 3, pp. 401-424

Persistent link: https://www.econbiz.de/10011556572