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A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
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Consumer readings of green appeals in advertisements
Oyedele, Adesegun; Dejong, Penny - In: Journal of promotion management : JPM 19 (2013) 4, pp. 435-451
Persistent link: https://www.econbiz.de/10010198656
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Signals of global advertising appeals in emerging markets
Oyedele, Adesegun; Minor, Michael; Ghanem, Salma - In: International marketing review 26 (2009) 4/5, pp. 521-541
Persistent link: https://www.econbiz.de/10009523092
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Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun; Minor, Michael - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
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Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.; Minor, Michael; Suh, Jaebeom; … - In: Advertising, promotion, and new media, (pp. 298-319). 2015
Persistent link: https://www.econbiz.de/10011708756