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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
63
Konsumentenverhalten
62
Malaysia
20
Beziehungsmarketing
11
China
11
Relationship marketing
11
Social Web
11
Social web
11
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10
Islam
10
Kulturelle Identität
10
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10
Marketingmanagement
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Werbewirkung
9
Brand image
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Customer satisfaction
8
Kundenzufriedenheit
8
Consumer attitudes
7
Higher education institution
7
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7
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7
Markenimage
7
Marketing
7
Online retailing
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Online-Handel
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7
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7
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6
Asia
6
Asien
6
Attitude
6
Confidence
6
Dienstleistungsqualität
6
Innovation adoption
6
Innovationsakzeptanz
6
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6
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Fam, Kim-Shyan
7
Mohd Suki, Norazah
2
Waller, David S.
2
Butt, Muhammad Mohsin
1
De Run, Ernest Cyril
1
Fon Sim Ong
1
Grohs, Reinhard
1
Hui Yin Jong
1
Insch, Andrea
1
Józsa, László
1
Krisjanous, Jayne
1
Norbayah Mohd Suki
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Waller, David
1
Yang, Zhilin
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Journal of Islamic marketing : JIMA
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Innovation in the high-tech economy
1
International journal of Chinese culture and management : IJCCM
1
Journal of Asia Pacific business
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
9
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1
Does celebrity credibility influence Muslim and non-Muslim consumers' attitudes toward brands and purchase intention?
Mohd Suki, Norazah
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
2
,
pp. 227-240
Persistent link: https://www.econbiz.de/10010389513
Saved in:
2
Examining factors correlated with consumer online shopping behaviour
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Innovation in the high-tech economy
,
(pp. 133-141)
.
2013
Persistent link: https://www.econbiz.de/10010384871
Saved in:
3
Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril
;
Butt, Muhammad Mohsin
;
Fam, Kim-Shyan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10003982693
Saved in:
4
Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László
;
Insch, Andrea
;
Krisjanous, Jayne
; …
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 594-603
Persistent link: https://www.econbiz.de/10008772823
Saved in:
5
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim-Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
6
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim-Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
7
Special issue: Advertising and promotion in "new" Asia
Fam, Kim-Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
8
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim-Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
Saved in:
9
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
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