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Advertising effects
Consumer behaviour
106,037
Konsumentenverhalten
102,911
Relationship marketing
12,948
Beziehungsmarketing
12,906
Theorie
12,668
Theory
12,657
Brand management
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Markenführung
8,965
Online retailing
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Online-Handel
8,762
Brand image
7,923
Markenimage
7,880
Customer satisfaction
7,371
Kundenzufriedenheit
7,200
Social Web
7,065
Social web
7,065
Markenartikel
6,910
Brand
6,908
Online-Marketing
5,628
Internet marketing
5,620
Experiment
5,326
Service quality
5,235
Dienstleistungsqualität
5,182
Einzelhandel
5,092
Retail trade
5,069
Werbewirkung
4,906
Electronic Commerce
4,881
E-commerce
4,760
USA
4,480
Emotion
4,416
United States
4,275
Deutschland
4,005
Germany
3,875
Private consumption
3,817
Privater Konsum
3,817
Advertising
3,810
Werbung
3,742
Marketingmanagement
3,730
Marketing management
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Septianto, Felix
31
Gierl, Heribert
26
Pelsmacker, Patrick de
26
Dens, Nathalie
19
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Eisend, Martin
15
Matthes, Jörg
15
Pauwels, Koen
14
Boerman, Sophie C.
13
Esch, Franz-Rudolf
13
Stafford, Marla Royne
13
Torres, Ivonne M.
13
Dahlén, Micael
12
Huber, Frank
12
Taylor, Charles Raymond
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Wu, Linwan
11
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Kim, Kacy K.
10
Rosengren, Sara
10
Rozendaal, Esther
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Sahni, Navdeep S.
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Smit, Edith G.
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Sreejesh, S.
10
Zúñiga, Miguel Ángel
10
Bae, Mikyeung
9
Bauer, Hans H.
9
Cauberghe, Veroline
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Chan, Kara
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Chang, Chun-Tuan
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Jang, Soocheong (Shawn)
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National Bureau of Economic Research
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Shaker Verlag
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Technische Universität Braunschweig
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American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
208
International journal of advertising : the review of marketing communications
187
Journal of marketing communications
155
International journal of advertising : the quarterly review of marketing communications
113
Journal of retailing and consumer services
102
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
85
Psychology & marketing
79
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising research
63
Marketing science
63
The journal of product & brand management
50
Marketing letters : a journal of research in marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of current issues and research in advertising : JCIRA
44
Asia Pacific journal of marketing and logistics
43
European journal of marketing : EJM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of marketing research : JMR
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Health marketing quarterly
37
Journal of current issues and research in advertising
37
The journal of brand management : an international journal
36
European journal of marketing
34
Marketing intelligence & planning
34
Journal of international consumer marketing
33
International journal of consumer studies
29
Journal of marketing
28
Young consumers : insight and ideas for responsible marketers
27
The journal of consumer marketing
26
International journal of sports marketing & sponsorship
25
Journal of global marketing
24
Marketing : ZFP ; journal of research and management
24
Cogent business & management
23
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
Journal of the Academy of Marketing Science
21
International journal of electronic marketing and retailing : IJEMR
20
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ECONIS (ZBW)
4,883
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1
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
2
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Impact of TV advertisement on the "response process" of the private service holders of Bangladesh
Hoque, Md. Anamul
;
Ahmed, SK Kamal
;
Fouji, Mahmudul Hasan
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 427-441
Persistent link: https://www.econbiz.de/10009786139
Saved in:
5
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
6
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
Impact of advertising on behaviour of consumers of low and high level of consumption of diary products
Chudzian, Joanna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
13
(
2014
)
4
,
pp. 19-30
Persistent link: https://www.econbiz.de/10010497783
Saved in:
9
Online advertising impact in the bio products decision purchase process
Chivu, Raluca-Giorgiana
;
Stoica, Ivona
- In:
Academic journal of economic studies
4
(
2018
)
3
,
pp. 47-52
Persistent link: https://www.econbiz.de/10011917713
Saved in:
10
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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