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The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.; Shanahan, Kevin J.; Raymond, … - In: Journal of business research : JBR 67 (2014) 2, pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
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The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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Parental style : the implications of what we know (and think we know)
Carlson, Les; Laczniak, Russell N.; Wertley, Chad - In: Journal of advertising research 51 (2011) 2, pp. 427-435
Persistent link: https://www.econbiz.de/10009269503
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Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.; Carlson, Les; Hoy, Mariea Grubbs - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
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Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon; Reilly, Timothy M.; Carlson, Les; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
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The unintended consequences of using "posers" in nonprofit public service announcements and proposed self-regulatory disclosure solutions
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10008759844
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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.; Carlson, Les; Gentry, James W. - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
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Can consumers recognize misleading advertising content in a media rich online environment?
Mitra, Anu; Raymond, Mary Anne; Hopkins, Christopher D. - In: Psychology & marketing 25 (2008) 7, pp. 655-674
Persistent link: https://www.econbiz.de/10003748354