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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Coronavirus
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Baek, Tae Hyun
8
Yoon, Sukki
7
Kim, Jungkeun
5
Kim, Yeonshin
4
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3
Choi, Yung Kyun
2
Kim, Jihoon
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Kim, Seongseop
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Park, Jooyoung
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International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Psychology & marketing
2
Australasian marketing journal
1
European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of marketing communications
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung
;
Kerr, Gayle
;
Suh, Jaebeom
;
Kim, Hyoje Jay
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
Saved in:
2
The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun
;
Reid, Leonard N.
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
Saved in:
3
When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
Saved in:
4
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
5
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
6
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
7
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
8
Awe and guilt : desirability and feasibility appeals in social media green campaigns
Kim, Seeun
;
Childs, Michelle L.
;
Baek, Tae Hyun
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 314-328
Persistent link: https://www.econbiz.de/10014251288
Saved in:
9
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
10
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
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