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Consumer response to overstyling : balancing aesthetics and functionality in product design
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Psychology & marketing 31 (2014) 7, pp. 518-525
Persistent link: https://www.econbiz.de/10010382586
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Aesthetic incongruity resolution
Patrick, Vanessa M.; Hagtvedt, Henrik - In: Journal of marketing research : JMR 48 (2011) 2, pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
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"Curating" the JCP special issue on aesthetics in consumer psychology : an introduction to the aestethics issue
Patrick, Vanessa M.; Peracchio, Laura A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 393-397
Persistent link: https://www.econbiz.de/10009523680
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Getting consumers to recycle now! : when and why cuteness appeals influence prosocial and sustainable behavior
Wang, Tingting; Mukhopadhyay, Anirban; Patrick, Vanessa M. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 269-283
Persistent link: https://www.econbiz.de/10011770943
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The allure of the hidden : how product unveiling confers value
Patrick, Vanessa M.; Atefi, Yashar; Hagtvedt, Henrik - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 430-441
Persistent link: https://www.econbiz.de/10011734883