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Does typicality matter in zero-waste apparel design? : exploring consumers' aesthetic preferences and purchase intentions
Michaelson, Dawn M.; Kim, Boowon; Chattaraman, Veena - In: Journal of fashion marketing and management 29 (2025) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10015323691
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Examining consumers' perceptions of a 3D printing integrated apparel : a functional, expressive and aesthetic (FEA) perspective
Cui, Tianyu; Chattaraman, Veena; Sun, Lushan - In: Journal of fashion marketing and management 26 (2022) 2, pp. 266-288
Persistent link: https://www.econbiz.de/10013162353
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The malleable bicultural consumer : effects of cultural contexts on aesthetic judgments
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10003943313
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Too new or too complex? : why consumers' aesthetic sensitivity matters in apparel design evaluation
Seifert, Christin; Chattaraman, Veena - In: Journal of fashion marketing and management 21 (2017) 2, pp. 262-276
Persistent link: https://www.econbiz.de/10011661993
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Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Chattaraman, Veena; Deshpande, Gopikrishna; Kim, HyeJeong; … - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 335-347
Persistent link: https://www.econbiz.de/10011570917
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Transforming spaces, shaping choices : the impact of room aesthetics on guest booking preferences
Nanu, Luana; Chattaraman, Veena; Rahman, Imran - 2025
Persistent link: https://www.econbiz.de/10015375121