an overview of green power marketing activity in the United States. The first section provides an overview of green power …

have the option to purchase RECs. This report documents green power marketing activities and trends in the United States … including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive …

, for which BPA is the marketing agency; and (2) the larger Pacific Northwest regional power system, which includes loads …

, for which BPA is the marketing agency; and (2) the larger PNW regional power system loads and resources that include the …

documents green power marketing activities and trends in the United States. …

power programs. This report provides an overview of green power marketing activity in the United States. It describes green …

of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs …, the effectiveness of marketing techniques, and methods of enrolling and providing value to customers. …

marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and … marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic … partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales …

assistshort and long-term marketing decisions. The economical basis of the model is thecombinative use of two market institutions …