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Innovation and business success: The mediating role of customer participation

Ngo, Liem Viet; O'Cass, Aron - In: Journal of Business Research 66 (2013) 8, pp. 1134-1142

Innovation and the customer participation are central issues in research focusing on the performance of firms. However, the current literature offers little guidance on the extent of connection between firm innovation capabilities and customer participation and how they work together to enhance...

Persistent link: https://www.econbiz.de/10010869640

An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers

O'Cass, Aron; Sok, Phyra - In: Tourism management : research, policies, practice 51 (2015), pp. 186-200

Persistent link: https://www.econbiz.de/10011414944

Special issue on critical issues in industrial and business-to-business services

O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5

Persistent link: https://www.econbiz.de/10012026074

Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination

Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102

Persistent link: https://www.econbiz.de/10011388091

Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance

Heirati, Nima; O'Cass, Aron; Sok, Phyra - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1038-1050

Persistent link: https://www.econbiz.de/10011802533

Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail

Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 47 (2015), pp. 156-165

Persistent link: https://www.econbiz.de/10011313549

An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth

O'Cass, Aron; Carlson, Jamie - In: Australasian marketing journal 20 (2012) 1, pp. 28-36

Persistent link: https://www.econbiz.de/10009508012

An empirical assessment of consumers' evaluations of web site service quality : conceptualizing and testing a formative model

O'Cass, Aron; Carlson, Jamie - In: The journal of services marketing 26 (2012) 6, pp. 419-434

Persistent link: https://www.econbiz.de/10009672373

Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators

Carlson, Jamie; O'Cass, Aron - In: Managing service quality : MSQ ; an international journal 21 (2011) 3, pp. 264-286

Persistent link: https://www.econbiz.de/10009232064

Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability

Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 25 (2011) 7, pp. 528-539

Persistent link: https://www.econbiz.de/10009387521