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Arbeitsgruppe
Consumer behaviour
19
Konsumentenverhalten
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Sports marketing
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Sportmarketing
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Sport
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Sports
10
USA
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Professional sports
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Profisport
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United States
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Advertising effects
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Brand management
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Markenführung
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Marketingmanagement
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Werbewirkung
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Ball game
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Ballsport
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Motivation
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Sponsoring
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Sponsorship
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spectator motives
3
BIRGing
2
Brand
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Brand image
2
Cultural factors
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Cultural identity
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Cultural value orientation
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Ethnic minorities
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Experiment
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Gewalt
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Individualism and collectivism
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Kulturelle Identität
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Markenimage
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Measurement
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Messung
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Niche marketing strategy
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Greenhalgh, Greg
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Drayer, Joris
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Greenwell, T. Christopher
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Hambrick, Marion E.
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Simmons, Jason M.
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Thorn, Dustin F.
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International journal of sport management and marketing : IJSMM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
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2
An assessment of fans' willingness to pay for team's environmental sustainability initiatives
Greenhalgh, Greg
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012815527
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