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Strategies and communications for innovations : an integrative management view for companies and networks
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Strategy and communication for innovation
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ECONIS (ZBW)
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A relational communication strategy for successful collaborative innovation in business-to-business markets
O'Toole, Thomas
;
Holden, Mary T.
- In:
Strategy and communication for innovation
,
(pp. 271-291)
.
2013
Persistent link: https://www.econbiz.de/10010246331
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A relational communication strategy for successful collaborative innovation in business-to-business markets
Donaldson, Bill
;
O'Toole, Thomas
;
Holden, Mary
- In:
Strategies and communications for innovations : an …
,
(pp. 209-228)
.
2011
Persistent link: https://www.econbiz.de/10008987459
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