Narrow search
Showing 1 - 5 of 5
Cover Image
Exploring the frontier of anthropomorphism in AI agents : trends and way forward
Chaturvedi, Rijul; Verma, Sanjeev; Srivastava, Vartika; … - 2025
Persistent link: https://www.econbiz.de/10015395832
Cover Image
8-T framework for artificial intelligence-driven branding : a strategic typology
Deryl, Maria DSouza; Verma, Sanjeev; Srivastava, Vartika - In: International journal of consumer studies 49 (2025) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10015333760
Cover Image
Alexa, what do we know about conversational commerce? : insights from a systematic literature review
Lim, Weng Marc; Kumar, Satish; Verma, Sanjeev; … - In: Psychology & marketing 39 (2022) 6, pp. 1129-1155
Persistent link: https://www.econbiz.de/10013280062
Cover Image
Social companionship with artificial intelligence : recent trends and future avenues
Chaturvedi, Rijul; Verma, Sanjeev; Das, Ronnie; … - In: Technological forecasting & social change : an … 193 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014473147
Cover Image
Empowering AI companions for enhanced relationship marketing
Chaturvedi, Rijul; Verma, Sanjeev; Srivastava, Vartika - In: California management review 66 (2024) 2, pp. 65-90
Persistent link: https://www.econbiz.de/10014583870