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ECONIS (ZBW)
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Deepfakes : trick or treat?
Kietzmann, Jan
;
Lee, Linda W.
;
McCarthy, Ian P.
; …
- In:
Business horizons
63
(
2020
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10012172015
Saved in:
2
Forecasting ward-level bed requirements to aid pandemic resource planning : lessons learned and future directions
Johnson, Michael R.
;
Naik, Hiten
;
Chan, Wei Siang
; …
- In:
Health care management science : a new journal serving …
26
(
2023
)
3
,
pp. 477-500
Persistent link: https://www.econbiz.de/10014383161
Saved in:
3
Beware of botshit : How to manage the epistemic risks of generative chatbots
Hannigan, Timothy R.
;
McCarthy, Ian P.
;
Spicer, André
- In:
Business horizons
67
(
2024
)
5
,
pp. 471-486
Persistent link: https://www.econbiz.de/10015095109
Saved in:
4
Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey
Kietzmann, Jan
;
Paschen, Jeannette
;
Treen, Emily
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 263-267
Persistent link: https://www.econbiz.de/10011929117
Saved in:
5
Quantitative insights from online qualitative data : an example from the health care sector
Pitt, Christine
;
Mulvey, Michael S.
;
Kietzmann, Jan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 1010-1017
Persistent link: https://www.econbiz.de/10011970096
Saved in:
6
A great place to work!? : understanding crowdsourced employer branding
Dabirian, Amir
;
Kietzmann, Jan
;
Diba, Hoda
- In:
Business horizons
60
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011653649
Saved in:
7
Preparing for an era of deepfakes and AI-generated ads : a framework for understanding responses to manipulated advertising
Campbell, Colin L.
;
Plangger, Kirk Anton
;
Sands, Sean
; …
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10013362240
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8
Special issue: artificial intelligence and machine learning
Kietzmann, Jan
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012172013
Saved in:
9
Artificial intelligence and machine learning : what managers need to know
Kietzmann, Jan
;
Pitt, Leyland F.
- In:
Business horizons
63
(
2020
)
2
,
pp. 131-133
Persistent link: https://www.econbiz.de/10012172014
Saved in:
10
Artificial intelligence : building blocks and an innovation typology
Paschen, Ulrich
;
Pitt, Christine
;
Kietzmann, Jan
- In:
Business horizons
63
(
2020
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10012172016
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