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Persistent link: https://www.econbiz.de/10014368211

Explaining how algorithms work reduces consumers' concerns regarding the collection of personal data and promotes AI technology adoption

Querci, Ilaria; Barbarossa, Camilla; Romani, Simona; … - In: Psychology & marketing 39 (2022) 10, pp. 1888-1901

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Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts

Patrizi, Michela; Šerić, Maja; Vernuccio, Maria - In: Journal of retailing and consumer services 77 (2024), pp. 1-10

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Artificial intelligence for sustainable value creation

Pagani, Margherita (ed.); Champion, Renaud (ed.) - 2021

Contents: Foreword by luc julia -- Acknowledgements -- Introduction to artificial intelligence for sustainable value creation / Margherita Pagani and Renaud Champion -- Part I: Human-centric ai -- 1. Creating business value through human-centric ai / Margherita Pagani and Renaud Champion -- 2....

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Unlocking marketing creativity using artificial intelligence

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The rise of human-machine collaboration : managers' perceptions of leveraging artificial intelligence for enhanced B2B service recovery

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Artificial intelligence for business creativity

Pagani, Margherita (ed.); Champion, Renaud (ed.) - 2024

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