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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T. - In: Journal of advertising 52 (2023) 2, pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
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Out-of-home advertising : a bibliometric review
Wilson, Rick T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
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Effects of outdoor advertising : does location matter?
Wilson, Rick T.; Till, Brian - In: Psychology & marketing 28 (2011) 9, pp. 909-933
Persistent link: https://www.econbiz.de/10009299415
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The role of location and visual saliency in capturing attention to outdoor advertising
Wilson, Rick T.; Casper, Jeff - In: Journal of advertising research 56 (2016) 3, pp. 259-273
Persistent link: https://www.econbiz.de/10011595664
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Untangling the cultural component behind the contextual placement of out-of-home advertising
Amirshahi, Mirahmad; Jafari Dizicheh, Samira; Wilson, … - In: International journal of market research 61 (2019) 5, pp. 502-517
Persistent link: https://www.econbiz.de/10012172401