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Konsumentenverhalten im Internet

Bauer, Hans H. (ed.) - 2004

Persistent link: https://www.econbiz.de/10001851192

Internet-Auktionen und elektronische Marktplätze

Spindler, Gerald (ed.); Erdemir, Murad (contributor) - 2005 - 2. Aufl.

Persistent link: https://www.econbiz.de/10002759897

The handbook of brand management scales

Zarantonello, Lia; Pauwels-Delassus, Véronique - 2016

-- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions …

Persistent link: https://www.econbiz.de/10011545632

Handbook of research on retailing techniques for optimal consumer engagement and experiences

Musso, Fabio (ed.); Druică, Elena (ed.) - 2020

""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--

Persistent link: https://www.econbiz.de/10012103094

Healthcare : market dynamics, policies and strategies in Europe

Glowik, Mario (ed.); Smyczek, Sławomir (contributor) - 2015

Persistent link: https://www.econbiz.de/10010527233

Handbook of research on managing and influencing consumer behavior

Kaufmann, Hans-Ruediger (ed.) - 2015

relationship management into everyday business workflows and highlighting the changes that the Internet and social media have …

Persistent link: https://www.econbiz.de/10010482186

Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Conley's, DocMorris, Lush, Metro und Zara

Riekhof, Hans-Christian (ed.) - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001851238

Grundlagen des CRM : Konzepte und Gestaltung

Hippner, Hajo (ed.); Wilde, Klaus D. (contributor) - 2004 - 1. Aufl.

Customer Relationship Management umfasst den Aufbau, die kontinuierliche Optimierung sowie den Erhalt dauerhafter und gewinnbringender Kundenbeziehungen. Vor diesem Hintergrund vermittelt das Buch grundlegendes Orientierungswissen, das für das Verstehen des komplexen CRM-Ansatzes unabdingbar...

Persistent link: https://www.econbiz.de/10001796871

Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen

Backhaus, Klaus (ed.) - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002154828

Handbook of research in mass customization and personalization

Piller, Frank T. (contributor); Zeng, Mingzhe (contributor) - 2010

Persistent link: https://www.econbiz.de/10003949848