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From the self to the screen : a journey guide for auto-netnography in online communities
Villegas, Dino - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 243-262
Persistent link: https://www.econbiz.de/10011883343
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From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda; Abarashi, Jamal; Ferguson, … - In: Qualitative market research : an international journal 20 (2017) 4, pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
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Customer research : time for second thoughts
Sarstedt, Marko; Schütz, Tobias - In: The marketing review 18 (2018) 1, pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
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Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle; Tipgomut, Pornchanoke - In: Australasian marketing journal 26 (2018) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
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Dirty data : the effects of screening respondents who provide low-quality data in survey research
DeSimone, Justin A.; Harms, P.D. - In: Journal of business and psychology 33 (2018) 5, pp. 559-577
Persistent link: https://www.econbiz.de/10011937205
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Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Oliver, Mathieu Alemany; Vayre, Jean-Sébastien - In: Journal of marketing analytics : JMA 3 (2015) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10011380425
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Autoethnography as a legitimate approach to HRD research : a methodological conversation at 30,000 feet
Grenier, Robin S. - In: Human resource development review : HRD review 14 (2015) 3, pp. 332-350
Persistent link: https://www.econbiz.de/10011382621
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A model for the construction of country-specific yet internationally comparable short-form marketing scales
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 674-689
Persistent link: https://www.econbiz.de/10003885000
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Editorial: Why the experimental method is the ideal tool for studying consumer research in online environments
Fortin, David R.; Ballantine, Paul W. - In: International journal of internet marketing and … 5 (2009) 4, pp. 241-245
Persistent link: https://www.econbiz.de/10003896297
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I spy with my little eye : a comparison of manual versus computer-aided analysis of data gathered by projective techniques
Davidson, Lorraine; Skinner, Heather - In: Qualitative market research : an international journal 13 (2010) 4, pp. 441-459
Persistent link: https://www.econbiz.de/10008688935