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~subject:"Austauschtheorie"
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Learning marketing online : the role of social interactions and gamification rewards
Dikcius, Vytautas
;
Urbonavicius, Sigitas
;
Adomaviciute, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 159-173
Persistent link: https://www.econbiz.de/10012592899
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From social networking to willingness to disclose personal data when shopping online : modelling in the context of social exchange theory
Urbonavicius, Sigitas
;
Degutis, Mindaugas
;
Zimaitis, Ignas
- In:
Journal of business research : JBR
136
(
2021
),
pp. 76-85
Persistent link: https://www.econbiz.de/10012663281
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