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~subject:"Australia"
~subject:"Marketingmanagement"
~subject:"Produktentwicklung"
~subject:"Relationship marketing"
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Australia
Marketingmanagement
Produktentwicklung
Relationship marketing
Marketing management
24
Consumer behaviour
20
Konsumentenverhalten
20
Innovation
18
Firm performance
15
Australien
14
Brand management
14
Markenführung
14
Service quality
14
Unternehmenserfolg
14
Dienstleistungsqualität
13
Innovation management
13
Innovationsmanagement
13
Beziehungsmarketing
12
New product development
12
Resource-based view
11
Ressourcenorientierter Ansatz
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Brand image
10
Dienstleistungssektor
10
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10
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8
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Kundenzufriedenheit
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Marketing
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USA
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United States
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Value creation
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Wettbewerbsvorteil
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Betriebliche Wertschöpfung
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English
44
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O'Cass, Aron
44
Ngo, Liem Viet
14
Sok, Phyra
10
Heirati, Nima
5
Ahmadi, Hormoz
4
Carlson, Jamie
4
Siahtiri, Vida
4
Lee, Wai Jin
2
Miles, Morgan P.
2
Voola, Ranjit
2
Ahrholdt, Dennis C.
1
Casidy, Riza
1
Getnet, Hailu
1
Griffin, Deborah
1
Meshram, Kanika
1
Morrish, Sussie
1
Siahriri, Vida
1
Sok, Keo Mony
1
Terawatanavong, Civilai
1
Vesal, Mahdi
1
Weerawardena, Jay
1
Whitwell, Gregory J.
1
Widing, Robert E.
1
Wymer, Walter
1
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of strategic marketing
6
European journal of marketing : EJM
3
The journal of business & industrial marketing
3
The journal of services marketing
3
Journal of business research : JBR
2
Journal of marketing management : MM
2
Tourism management : research, policies, practice
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
British journal of management : BJM
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
International small business journal : researching entrepreneurship
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron
;
Sok, Phyra
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 186-200
Persistent link: https://www.econbiz.de/10011414944
Saved in:
2
Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination
Carlson, Jamie
;
O'Cass, Aron
;
Ahrholdt, Dennis C.
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011388091
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Anatomy of entrepreneurial marketing
O'Cass, Aron
;
Morrish, Sussie
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Saved in:
5
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
6
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
7
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
8
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
9
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
10
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
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