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How clutter affects advertising effectiveness

Hammer, Peter; Riebe, Erica; Kennedy, Rachel - In: Journal of advertising research 49 (2009) 2, pp. 159-163

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The link between supervisor-subordinate computer-mediated immediate behaviors and organizational identification in U.S., English, and Australian organizations

Croucher, Stephen M.; Kelly, Stephanie; Green, Malcolm; … - In: Management communication quarterly : an international … 36 (2022) 4, pp. 688-709

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Can a brand outperform competitors on cross‐category loyalty? An examination of cross‐selling metrics in two financial services markets

Mundt, Kerry; Dawes, John; Sharp, Byron - In: Journal of Consumer Marketing 23 (2006) 7, pp. 465-469

Purpose – Many service organisations seek to grow by selling additional different products to their existing customers. Many managers are evaluated on the level of customer loyalty in terms of cross‐product holdings – for example, the average number of bank products or insurance policies...

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Consideration sets for financial services brands

Dawes, John; Mundt, Kerry; Sharp, Byron - In: Journal of financial services marketing : JFSM 14 (2009/10) 3, pp. 190-202

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A better understanding of the structure of a wine market using the attribute of variety

Cohen, Justin; Lockshin, Larry; Sharp, Byron - In: International journal of business and globalisation : IJBG 8 (2012) 1, pp. 66-80

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Television: back to the future

Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219

Persistent link: https://www.econbiz.de/10003860576