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Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne

Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen - In: Memorable customer experiences : a research anthology, (pp. 101-117). 2009

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The influence of ethnic attributes on ethnic consumer choice of service outlet

Huang, Yan; Oppewal, Harmen; Mavondo, Felix - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 877-898

Persistent link: https://www.econbiz.de/10009763959

Determinants of franchise conversion : a franchisee perspective

Hodge, Cori; Oppewal, Harmen; Terawatanavong, Civilai - In: European journal of marketing : EJM 47 (2013) 10, pp. 1554-1575

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Predicting early adoption of successive video player generations

Rijnsoever, Frank J. van; Oppewal, Harmen - In: Technological forecasting & social change : an … 79 (2012) 3, pp. 558-569

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Segmenting consumers based on how they spend a tax rebate : an analysis of the Australian stimulus payment

Oppewal, Harmen; Paas, Leonard J.; Crouch, Geoffrey I.; … - In: Journal of economic psychology : research in economic … 31 (2010) 4, pp. 510-519

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The effects of in-store themed events on consumer store choice decisions

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Understanding consumer intention to use mobile services

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The influence of ethnic attributes on ethnic consumer choice of service outlet

Huang, Yan; Oppewal, Harmen; Mavondo, Felix - In: European Journal of Marketing 47 (2013) 5/6, pp. 877-898

Purpose – Marketers are increasingly aware of ethnic subgroups as segments to target with customized offers. This paper aims to investigate the role of ethnic‐related outlet attributes in determining the attractiveness of mainstream and ethnic service outlets to ethnic consumers....

Persistent link: https://www.econbiz.de/10014722918