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Generation Y's athlete role model perceptions on PWOM behaviour

Buksa, Ivan; Mitsis, Ann - In: Young Consumers 12 (2011) 4, pp. 337-347

Purpose – The purpose of this paper is to determine whether the Generation Y segment in Australia perceive athletes as role models, and if so, do they engage in positive word‐of‐mouth (POWM) recommendation behaviour. This paper also explores the influence of gender and English language...

Persistent link: https://www.econbiz.de/10015044290

Do business students' culturally anchored values shape student-driven or teacher-driven learning style preferences?

Mitsis, Ann; Foley, Patrick W. - In: Journal of marketing education : JME 31 (2009) 3, pp. 240-252

Persistent link: https://www.econbiz.de/10003910705

Generation Y's athlete role model perceptions on PWOM behaviour

Buksa, Ivan; Mitsis, Ann - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 337-347

Persistent link: https://www.econbiz.de/10009425038

Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia

Branigan, Elizabeth; Mitsis, Ann - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 314-321

Persistent link: https://www.econbiz.de/10011378459

Cognitive and affective trust between Australian exporters and their overseas buyers

Zur, Andrew; Leckie, Civilai; Webster, Cynthia M. - In: Australasian marketing journal 20 (2012) 1, pp. 73-79

Persistent link: https://www.econbiz.de/10009507928

Segmenting initial fans of a new team : a taxonomy of sport early adopters

McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 136-148

Persistent link: https://www.econbiz.de/10011477180

Power and relationship quality in supply chains : the case of the Australian organic fruit and vegetable industry

Bandara, Sumangala; Leckie, Civilai; Lobo, Antonio; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 501-518

Persistent link: https://www.econbiz.de/10011739458