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An empirical study of product management in Australia
Dawes, Philip L. - In: Australian journal of management 12 (1987) 2, pp. 237-261
Persistent link: https://www.econbiz.de/10001122587
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The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter; Patterson, Paul G.; Ruyter, Ko de; … - In: New challenges to international marketing, (pp. 11-36). 2009
Persistent link: https://www.econbiz.de/10003850168
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How the local competition defeated a global brand : the case of Starbucks
Patterson, Paul G.; Scott, Jane; Uncles, Mark D. - In: Australasian marketing journal 18 (2010) 1, pp. 41-47
Persistent link: https://www.econbiz.de/10003940462
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Customer choice of self-service technology : the roles of situational influences and past experience
Wang, Cheng; Harris, Jennifer; Patterson, Paul G. - In: Journal of service management 23 (2012) 1, pp. 54-78
Persistent link: https://www.econbiz.de/10009534368
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The propensity to continue internationalization: A study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter; Patterson, Paul G.; de Ruyter, Ko; … - In: New challenges to international marketing, (pp. 11-36). 2009
To investigate a firm's propensity to continue internationalization, the so-called Uppsala internationalization process model is a logical point of departure (Johanson & Vahlne, 1977, 1990). Building upon a behavioral theory of the firm ( Cyert & March, 1963 ) and Penrose's (1959) theory of the...
Persistent link: https://www.econbiz.de/10015382249