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Australien
Consumer behaviour
47
Konsumentenverhalten
44
Brand
30
Markenartikel
30
Brand management
28
Markenführung
28
Advertising effects
19
Werbewirkung
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Markentreue
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Sharp, Byron
3
Anderson, Kirsty
1
Ashwell, Douglas
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Beal, Virginia
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Chen, Hui
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Cohen, Justin
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Collins, Martin
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Journal of advertising research
2
International journal of business and globalisation : IJBG
1
Journal of financial services marketing : JFSM
1
Management communication quarterly : an international journal
1
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ECONIS (ZBW)
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How clutter affects advertising effectiveness
Hammer, Peter
;
Riebe, Erica
;
Kennedy, Rachel
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 159-163
Persistent link: https://www.econbiz.de/10003860526
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2
The link between supervisor-subordinate computer-mediated immediate behaviors and organizational identification in U.S., English, and Australian organizations
Croucher, Stephen M.
;
Kelly, Stephanie
;
Green, Malcolm
; …
- In:
Management communication quarterly : an international …
36
(
2022
)
4
,
pp. 688-709
Persistent link: https://www.econbiz.de/10013438718
Saved in:
3
Consideration sets for financial services brands
Dawes, John
;
Mundt, Kerry
;
Sharp, Byron
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 190-202
Persistent link: https://www.econbiz.de/10003916755
Saved in:
4
A better understanding of the structure of a wine market using the attribute of variety
Cohen, Justin
;
Lockshin, Larry
;
Sharp, Byron
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
1
,
pp. 66-80
Persistent link: https://www.econbiz.de/10009426275
Saved in:
5
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
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