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~subject:"Australien"
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Australien
Australia
14
Service quality
13
Brand management
11
Consumer behaviour
10
Dienstleistungsqualität
10
Konsumentenverhalten
10
Markenführung
9
Customer satisfaction
6
Brand image
5
Firm performance
5
Innovation
5
Kundenzufriedenheit
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Unternehmenserfolg
5
Higher education institution
4
Hochschule
4
Islam
4
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Brand
3
Brand performance
3
Brands
3
Business start-up
3
Confidence
3
Dienstleistungsmarketing
3
Globalisierung
3
Globalization
3
Higher education
3
International market entry
3
International marketing
3
Internationaler Markteintritt
3
Relationship marketing
3
Satisfaction
3
Services marketing
3
Structural equation model
3
Strukturgleichungsmodell
3
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1
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English
10
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Wong, Ho Yin
10
Sultan, Parves
3
Haq, Farooq
2
Merrilees, Bill
2
Hung, Jia-yi
1
Li, En
1
Perrone, Anthony
1
Sit, Jason Kokho
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Cultural and technological influences on global business
2
Asia Pacific journal of marketing and logistics
1
Handbook of Islamic marketing
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on strategic management in small and medium enterprises
1
International journal of trade and global markets
1
Journal for international business and entrepreneurship development
1
Journal of Islamic marketing : JIMA
1
Strategic marketing in fragile economic conditions
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ECONIS (ZBW)
10
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1
Service quality in a higher education context : an integrated model
Sultan, Parves
;
Wong, Ho Yin
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
5
,
pp. 755-784
Persistent link: https://www.econbiz.de/10009686050
Saved in:
2
Cultural influence on global assessment of higher education service quality : the case of Central Queensland University, Australia
Sultan, Parves
;
Wong, Ho Yin
- In:
Cultural and technological influences on global business
,
(pp. 447-468)
.
2013
Persistent link: https://www.econbiz.de/10009757777
Saved in:
3
Environmental scanning : an information system framework for strategic decisions in SMEs ; a case study analysis
Wong, Ho Yin
;
Sultan, Parves
;
Sit, Jason Kokho
;
Li, En
; …
- In:
Handbook of research on strategic management in small …
,
(pp. 40-54)
.
2014
Persistent link: https://www.econbiz.de/10010361886
Saved in:
4
Foreign market entry mode choice : internal and external perspectives
Wong, Ho Yin
- In:
Cultural and technological influences on global business
,
(pp. 46-62)
.
2013
Persistent link: https://www.econbiz.de/10009756857
Saved in:
5
The mediating role of innovation in strategic international marketing
Wong, Ho Yin
- In:
Handbook of research on effective marketing in …
,
(pp. 27-46)
.
2014
Persistent link: https://www.econbiz.de/10010403589
Saved in:
6
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003919239
Saved in:
7
Exploring marketing strategies for Islamic spiritual tourism
Haq, Farooq
;
Wong, Ho Yin
- In:
Handbook of Islamic marketing
,
(pp. 319-337)
.
2011
Persistent link: https://www.econbiz.de/10009349642
Saved in:
8
The antecedents of word-of-mouth behaviour : the service quality perspective
Wong, Ho Yin
;
Perrone, Anthony
- In:
Strategic marketing in fragile economic conditions
,
(pp. 185-202)
.
2014
Persistent link: https://www.econbiz.de/10010416837
Saved in:
9
Is spiritual tourism a new strategy for marketing Islam?
Haq, Farooq
;
Wong, Ho Yin
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10008689100
Saved in:
10
Foreign market entry mode choice of Australian firms
Wong, Ho Yin
;
Merrilees, Bill
- In:
International journal of trade and global markets
2
(
2009
)
3/4
,
pp. 250-266
Persistent link: https://www.econbiz.de/10003906954
Saved in:
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