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Social distance between residents and international tourists - implications for international business
Sinkovics, Rudolf R.; Penz, Elfriede - In: International business review : the official journal of … 18 (2009) 5, pp. 457-469
Persistent link: https://www.econbiz.de/10003886336
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Ethnozentrismus und Konsumentenverhalten
Sinkovics, Rudolf R. - 1999
Persistent link: https://www.econbiz.de/10000998206
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It's practical, but no more controllable : social representations of the electronic purse in Austria
Penz, Elfriede; Meier-Pesti, Katja; Kirchler, Erich - In: Journal of economic psychology : research in economic … 25 (2004) 6, pp. 771-787
Persistent link: https://www.econbiz.de/10002406244
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The "whys" and "hows" of ethical investment : understanding an early-stage market through an explorative approach
Hofmann, Eva; Penz, Elfriede; Kirchler, Erich - In: Journal of financial services marketing : JFSM 14 (2009/10) 2, pp. 102-117
Persistent link: https://www.econbiz.de/10003898934
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Voluntary purchase of counterfeit products : empirical evidence from four countries
Penz, Elfriede; Schlegelmilch, Bodo B.; Stöttinger, Barbara - In: Journal of international consumer marketing 21 (2009) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10003890677
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Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede; Stöttinger, Barbara - In: Psychology & marketing 25 (2008) 4, pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
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Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria
Liu, Chia-Ling; Sinkovics, Rudolf R.; Pezderka, Noemi; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10009490139
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A comparative examination of consumer decision styles in Austria
Sinkovics, Rudolf R.; Leelapanyalert, Kannika; Yamin, Mo - In: Multicultural perspectives in customer behaviour, (pp. 29-44). 2014
Persistent link: https://www.econbiz.de/10010399257
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A comparative examination of consumer decision styles in Austria
Sinkovics, Rudolf R.; Leelapanyalert, Kannika Mink; … - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1021-1036
Persistent link: https://www.econbiz.de/10008757667
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Information technology-based innovation in international marketing education : an exploration of two learning environments
Sinkovics, Rudolf R.; Haghirian, Parissa; Yu, Shasha - In: Journal of teaching in international business 20 (2009) 2, pp. 123-148
Persistent link: https://www.econbiz.de/10003860309