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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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It is not consumption technologies that have put the "self" in peril
Botez, Andrei
;
Hietanen, Joel
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
7/8
,
pp. 579-592
Persistent link: https://www.econbiz.de/10014549822
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Automated text analysis for consumer research
Humphreys, Ashlee
;
Wang, Rebecca Jen-Hui
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1274-1306
Persistent link: https://www.econbiz.de/10011844190
Saved in:
3
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
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