Narrow search
Showing 1 - 10 of 12
Cover Image
Qualitative research methods for investigating business-to-business marketing questions
Griffin, Abbie - In: Handbook of business-to-business marketing, (pp. 659-679). 2012
Persistent link: https://www.econbiz.de/10009500109
Cover Image
An empirical investigation of the antecedents and outcomes of NPD portfolio success
Kester, Linda; Hultink, Erik J.; Griffin, Abbie - In: The journal of product innovation management : an … 31 (2014) 6, pp. 1199-1213
Persistent link: https://www.econbiz.de/10010459826
Cover Image
Innovation practices of B2B manufacturers and service providers : are they really different?
Biemans, Wim G.; Griffin, Abbie - In: Industrial marketing management : the international … 75 (2018), pp. 112-124
Persistent link: https://www.econbiz.de/10011963472
Cover Image
Are customer information systems worth it? : Results from B2B services
Zahay, Debra; Griffin, Abbie - 2002
Persistent link: https://www.econbiz.de/10001713789
Cover Image
Marketing strategy selection, marketing metrics, and firm performance
Zahay, Debra; Griffin, Abbie - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 84-93
Persistent link: https://www.econbiz.de/10003943139
Cover Image
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.; Grewal, Rajdeep; Bowman, Douglas; Ding, Min - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Cover Image
Serial innovators : how individuals create and deliver breakthrough innovations in mature firms
Griffin, Abbie; Price, Raymond L.; Vojak, Bruce A. - 2012
Persistent link: https://www.econbiz.de/10009547563
Cover Image
Exploring portfolio decision-making processes
Kester, Linda; Griffin, Abbie; Hultink, Erik J.; … - In: The journal of product innovation management : an … 28 (2011) 5, pp. 641-661
Persistent link: https://www.econbiz.de/10009311538
Cover Image
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie; Josephson, Brett W.; Lilien, Gary L.; … - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Cover Image
Serial innovators : how individuals create and deliver breakthrough innovations in mature firms
Vojak, Bruce A.; Price, Raymond L.; Griffin, Abbie - In: Research technology management : RTM 55 (2012) 6, pp. 42-48
Persistent link: https://www.econbiz.de/10009681950