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~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Marketing management"
~subject:"Vereinigte Staaten"
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Subject
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B-to-B-Marketing
Emerging economies
Marketing management
Vereinigte Staaten
Consumer behaviour
74
Konsumentenverhalten
74
Marketing theory
50
Marketingtheorie
50
Marketing
46
Marketingmanagement
41
Theorie
33
Theory
33
Beziehungsmarketing
27
Relationship marketing
27
Marktforschung
21
Internationales Marketing
16
International marketing
15
Verbraucher
13
Market research
12
Multinationales Unternehmen
12
USA
12
Welt
12
World
12
Lieferantenmanagement
11
Supplier relationship management
11
United States
11
Naresh K. Malhotra
10
Russell W. Belk
10
Transnational corporation
10
Personality psychology
9
Persönlichkeitspsychologie
9
Scientific method
9
Wissenschaftliche Methode
9
Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitale Dienste
8
Schwellenländer
8
Web-based service
8
Economic history
7
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9
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Book / Working Paper
37
Article
25
Type of publication (narrower categories)
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Article in journal
19
Aufsatz in Zeitschrift
19
Collection of articles of several authors
18
Sammelwerk
18
Collection of articles written by one author
17
Sammlung
17
Festschrift
8
Aufsatzsammlung
3
Mehrbändiges Werk
3
Multi-volume publication
3
Konferenzschrift
2
Arbeitspapier
1
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1
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1
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1
Working Paper
1
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English
56
Undetermined
6
Author
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Sheth, Jagdish N.
62
Varadarajan, Rajan
7
Kumar, V.
6
Wind, Yoram
5
Parvatiyar, Atul
4
Sharma, Arun
4
Sinha, Mona
4
Uslay, Can
4
Krishnan, Balaji C.
3
Sethi, S.Prakash
3
Grönroos, Christian
2
Iyer, Gopalkrishnan R.
2
Solomon, Michael R.
2
Bell, David R.
1
Bharadwaj, Sundar
1
Cunningham, Peggy
1
Grewal, Rajdeep
1
Hendrix, Philip E.
1
Hult, G. Tomas M.
1
Hunt, Shelby D.
1
Jain, Arun K.
1
Kotler, Philip
1
Lee, You-Cheong
1
Leone, Robert P.
1
Maclnnis, Deborah J.
1
Malhotra, Naresh K.
1
Mammana, Nicholas J.
1
Morgan, Robert
1
Pels, Jaqueline
1
Peters, Kay
1
Petersen, J. Andrew
1
Pinson, Christian
1
Reibstein, David J.
1
Schultz, Donald E.
1
Sciarrino, JoAnn
1
Sethia, Nirmal K.
1
Shah, Reshma
1
Sisodia, Rajendra
1
Smiljanic, Milan
1
Smith, Daniel C.
1
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Institution
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Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
Published in...
All
Legends in marketing
20
Legends in strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
California management review
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management of the multinationals : policies, operations, and research
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing symposium series
1
Marketing theory
1
Marketing update : dynamic marketing readings
1
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ECONIS (ZBW)
62
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1
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
2
A factor analytical model of brand loyalty
Sheth, Jagdish N.
- In:
Journal of marketing research : JMR
5
(
1968
)
4
,
pp. 395-404
Persistent link: https://www.econbiz.de/10002821019
Saved in:
3
How adults learn brand preference
Sheth, Jagdish N.
- In:
Journal of advertising research
8
(
1968
)
3
,
pp. 25-36
Persistent link: https://www.econbiz.de/10002821075
Saved in:
4
A market-oriented strategy of long-range planning for multinational corporations
Sheth, Jagdish N.
- In:
Management of the multinationals : policies, …
,
(pp. 206-218)
.
1974
Persistent link: https://www.econbiz.de/10002824880
Saved in:
5
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
6
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
7
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
8
Models of buyer behavior
Sheth, Jagdish N.
-
1974
Persistent link: https://www.econbiz.de/10013467496
Saved in:
9
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
10
Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.
;
Sinha, Mona
;
Shah, Reshma
-
2016
Persistent link: https://www.econbiz.de/10011545559
Saved in:
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