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~subject:"B-to-B-Marketing"
~subject:"Management"
~subject:"Marketing"
~subject:"Verkaufspersonal"
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Selling : building partnership...
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B-to-B-Marketing
Management
Marketing
Verkaufspersonal
USA
22
United States
21
Einzelhandel
20
Retail trade
16
Salespeople
16
Verkauf
16
Selling
13
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
9
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9
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9
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9
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9
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7
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7
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Beziehungsmanagement
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Weitz, Barton A.
29
Tanner, John F.
17
Levy, Michael
12
Wensley, Robin
4
Castleberry, Stephen Bryon
3
Dwyer, F. Robert
3
Fournier, Christophe
3
Poujol, Juliet F.
3
Bradford, Kevin
2
Dwyer, F. R.
2
Grewal, Dhruv
2
Liu, Yongmei
2
Poujol, F. Juliet
2
Tanner, Emily C.
2
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Jap, Sandy D.
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Koehl, Maryse
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Mantrala, Murali K.
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Ringold, Debra Jones
1
Shi, Yuying
1
Siadou-Martin, Béatrice
1
Vidal-Zeballos, David
1
Wakefield, Kirk
1
Wang, Qiong
1
Wise, Jorge A.
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The journal of personal selling & sales management : JPSSM
7
Journal of business research : JBR
2
Journal of business-to-business marketing
2
Journal of marketing education : JME
2
Journal of marketing theory and practice : JMTP
2
McGraw-Hill/Irwin series in marketing
2
Entrepreneurship and economic growth in the American economy
1
Handbook of business-to-business marketing
1
Handbook of relationship marketing
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Kent series in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
The McGraw-Hill/Irwin series in marketing
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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ECONIS (ZBW)
37
USB Cologne (EcoSocSci)
11
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1
Selling : building partnerships
Castleberry, Stephen Bryon
;
Tanner, John F.
-
2014
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10010211721
Saved in:
2
Communication preferences of business-to-business buyers for receiving initial sales messages : a comparison of media channel selection theories
Anders, Abram D.
;
Coleman, Joshua T.
;
Castleberry, …
- In:
International journal of business communication : IJBC …
57
(
2020
)
3
,
pp. 370-400
Persistent link: https://www.econbiz.de/10012229563
Saved in:
3
Salesperson ethics : an interactive computer simulation
Castleberry, Stephen Bryon
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 209-216
Persistent link: https://www.econbiz.de/10010393234
Saved in:
4
The impact of sales contests on customer listening : an empirical study in a telesales context
Koehl, Maryse
;
Poujol, Juliet F.
;
Tanner, John F.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011565556
Saved in:
5
Panacea or paradox? : the moderating role of ethical climate
Tanner, Emily C.
;
Tanner, John F.
;
Wakefield, Kirk
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
2
,
pp. 175-190
Persistent link: https://www.econbiz.de/10010527058
Saved in:
6
Judging by the wristwatch : salespersons' responses to status signals and stereotypes of luxury clients
Cervellon, Marie-Cécile
;
Poujol, Juliet F.
;
Tanner, John F.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 191-201
Persistent link: https://www.econbiz.de/10012115082
Saved in:
7
Salespeople, fairness, and buyer satisfaction : what about emotions?
Siadou-Martin, Béatrice
;
Vidal-Zeballos, David
; …
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10011763046
Saved in:
8
Special issue: Sales and sales management in emerging economies
Tanner, John F.
(
ed.
);
Mantrala, Murali K.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011515549
Saved in:
9
A cross-cultural investigation of the stereotype for salespeople : professionalizing the profession
Fournier, Christophe
;
Chéron, Emmanuel
;
Tanner, John F.
; …
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10010393243
Saved in:
10
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert
;
Tanner, John F.
-
2002
-
2nd ed
Persistent link: https://www.econbiz.de/10001590015
Saved in:
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