Narrow search
Showing 1 - 3 of 3
Cover Image
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona; Totzek, Dirk; Salonen, Anna; Kienzler, … - In: Industrial marketing management : the international … 111 (2023), pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Cover Image
Sensemaking, sensegiving and absorptive capacity in complex procurements
Prior, Daniel D.; Keränen, Joona; Koskela, Sami - In: Journal of business research : JBR 88 (2018), pp. 79-90
Persistent link: https://www.econbiz.de/10011869553
Cover Image
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona; Salonen, Anna; Terho, Harri - In: Industrial marketing management : the international … 88 (2020), pp. 389-395
Persistent link: https://www.econbiz.de/10012285377