Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Joona Keränen, Dirk Totzek, Anna Salonen, Mario Kienzler
| Year of publication: |
2023
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| Authors: | Keränen, Joona ; Totzek, Dirk ; Salonen, Anna ; Kienzler, Mario |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 111.2023, p. 55-68
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| Subject: | Value-based selling | Organizational theory | Theory testing | Theory elaboration | B2B | Customer value | Kundenwert | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling | Organisationstheorie | Organization theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.02.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368300