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~subject:"BIRGing"
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BIRGing
Sponsorship
32
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Sportmarketing
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Sports marketing
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Marketingmanagement
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Sport event
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sponsorship-linked marketing
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Athletes
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Olympic Games
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Return on Investment
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Sportler
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Jensen, Jonathan A.
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Greenwell, T. Christopher
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Andrew, Damon P. S.
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Coleman, Cori
1
Delia, Elizabeth B.
1
Evans, James O.
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James, Jeffrey
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Ross, Stephen
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International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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From BIRFing to BIRGing : a 10-year study of the psychology of Cubs fans
Jensen, Jonathan A.
;
Greenwell, T. Christopher
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 236-249
Persistent link: https://www.econbiz.de/10012000632
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2
Forty years of BIRGing : new perspectives on Cialdini's seminal studies
Jensen, Jonathan A.
;
Turner, Brian A.
;
Delia, Elizabeth B.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011489234
Saved in:
3
The influence of expectancies on sport consumer behaviour : from BIRGing to COFFing
Jensen, Jonathan A.
;
Evans, James O.
;
Turner, Brian A.
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10014310900
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