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~subject:"Ball game"
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Ball game
Consumer behaviour
19
Konsumentenverhalten
18
Sports marketing
15
Sportmarketing
13
Sport
10
Sports
10
USA
8
Professional sports
7
Profisport
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United States
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Advertising effects
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Brand management
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Markenführung
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Marketing management
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Marketingmanagement
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Werbewirkung
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Ballsport
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Motivation
3
Sponsoring
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Sponsorship
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spectator motives
3
Arbeitsgruppe
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BIRGing
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Brand
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Brand image
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Cultural factors
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Cultural identity
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Cultural value orientation
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Ethnic minorities
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Experiment
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Gewalt
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Individualism and collectivism
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Kulturelle Identität
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Markenartikel
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Markenimage
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Measurement
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Messung
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Niche marketing strategy
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Nischenstrategie
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Greenwell, T. Christopher
3
Hambrick, Marion E.
2
Simmons, Jason M.
2
Andrew, Damon P. S.
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Greenhalgh, Greg
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Greenhalgh, Greg P.
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Hardin, Rob
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Koo, Gi-yong
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International journal of sport management and marketing : IJSMM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
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2
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
Saved in:
3
Analysing motives of minor league hockey fans : the introduction of violence as a spectator motive
Andrew, Damon P. S.
;
Koo, Gi-yong
;
Hardin, Rob
; …
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10003816826
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